For the World Cup 2014, Nike wanted to inspire Brazilian youth during and after the games. The first spot features one of the most famous quotes from legendary Formula 1 driver Ayrton Senna. The film ran during the break time of the opening game.
You play, you win, you loose, but your greatest stage is your next game. The second film was launched after the final whistle of the World Cup 2014, featuring athletes on their journey to Rio 2016.
Senna: Wieden+Kennedy São Paulo // Creative team: Kako Mendez, David Blesser, Caio Muratore, Gabriel França, Mihail Aleksandrov, Rafael Rosa, Pedro Izique // Creative Directors: Blake Kidder, Patrick Almaguer // ECD: Icaro Doria, Guillermo Vega // Director: Ian Ruschel (Stink)
Olympics: Creative team: Kako Mendez, Eddy Guimarães, Luiz Filipin, Mihail Aleksandrov // Creative Directors: Blake Kidder, Patrick Almaguer // ECD: Icaro Doria, Guillermo Vega // Director: Nico Perez Veiga (Primo BA)