We gave hope for those who fell in love with someone who's already in a relationship.
On our social media campaign, we wanted people to relate with the feeling of being in love with someone unnaitable. And people shared our posts, generating buzz about the theme.
1) Someone else is sucking the other half of my orange.
2) If I’ve waited in line for a hamburger, imagine to be with you.
3) I don’t want to stick my finger in your boyfriend’s eyes, I want to open yours.
4) I’d prefer if love was blind, so I wouldn’t have to see you with the wrong person.
Wieden+Kennedy São Paulo // Creative team: Rafael Campello, Mihail Aleksandrov // ECD: Icaro Doria