A regular package of Bis comes with 20 small chocolates. It's a chocolate for sharing. In 2015 Bis launched a new package with only one big chocolate, the Bis Xtra. And this is what we made to launch a new way of eating Bis.
Wieden+Kennedy São Paulo // Creative team: Rafael Campello, Mihail Aleksandrov // Creative Directors: Marco Martins, Otávio Schiavon // ECD: Icaro Doria, Guillermo Vega // Director: André Godoi (Pródigo)