IT'S TIME TO LET GO.
There are times in life when you just have to let go of your old precious belongings.
CP+B Brasil & CP+B Miami // Creative Team: Luiz Paccillo, Mihail Aleksandrov // Creative Directors: Jeff Siegel, Alvaro Ramos, Marcelo Rizério // CCO: André Kassu, Marcos Medeiros // Director: Craig Gillespie (MJZ)
For the World Cup 2014, Nike wanted to inspire Brazilian youth during and after the games. The first spot features one of the most famous quotes from legendary Formula 1 driver Ayrton Senna. The film ran during the break time of the opening game.
You play, you win, you loose, but your greatest stage is your next game. The second film was launched after the final whistle of the World Cup 2014, featuring athletes on their journey to Rio 2016.
Senna: Wieden+Kennedy São Paulo // Creative team: Kako Mendez, David Blesser, Caio Muratore, Gabriel França, Mihail Aleksandrov, Rafael Rosa, Pedro Izique // Creative Directors: Blake Kidder, Patrick Almaguer // ECD: Icaro Doria, Guillermo Vega // Director: Ian Ruschel (Stink)
Olympics: Creative team: Kako Mendez, Eddy Guimarães, Luiz Filipin, Mihail Aleksandrov // Creative Directors: Blake Kidder, Patrick Almaguer // ECD: Icaro Doria, Guillermo Vega // Director: Nico Perez Veiga (Primo BA)
The Brazilian "Michael Bolton" sings about a tender and bloody love story.
CP+B Brasil // Creative Team: Luiz Paccillo, Mihail Aleksandrov // Creative Director: Marcelo Rizério // CCO: André Kassu, Marcos Medeiros // Director: Manimou (DogsCanFly)
Nowadays Corinthians is one of the biggest Brazilian’s football teams, but it’s still remembered for its humble origins. So humble that the team used to play on dusty grassless fields. To launch Corinthian's third uniform, an orange jersey, Nike celebrated the team’s humble origins.
Wieden+Kennedy São Paulo // Creative team: André Almeida, Thiago Barbieri, Rodrigo Sganzerla, Rafael Campello, Mihail Aleksandrov // Creative Directors: Caio Mattoso, Rodrigo Mendes, Gustavo Victorino // ECD: Icaro Doria, Renato Simões // Director: Big Bonsai
To celebrate one of the most iconic running shoes in the world turning 30, we created a series of posters. Every art director in the agency contributed, and these were mine.